Bobby Flay, Guy Fieri, Alton Brown, Geoffrey Zakarian, Pat Neely, Masaharu Morimoto, & Robert Irvine are all household names of male chefs and foodies. It seems that men are not only coming on strong in the cooking industry, but it’s trickling down into men in the grocery store as well.
A nationwide survey of 1,000 fathers conducted by Yahoo and market research firm DB5 released early this year said 51 percent of men were the primary grocery shoppers in their household. Of that group, 60 percent said they were the primary decision-makers regarding consumer package goods, which includes packaged food.
Not only does this create an issue for the way grocery stores are laid out, how products are displayed, and how companies market their product but it also changes our view as a society. We have to start reevaluating the way we view men as consumers. In the past, you may have seen companies even poke fun at men’s capabilities in the kitchen or as a shopper.
Now, companies like P&G and others are taking note and beginning to tailor their products and marketing towards men. Next time you’re in the grocery store look around and see if you notice more men in the aisles! I know I’ve noticed it at our local Publix when I’m shopping.
We hear lots of stories from our members of men not only doing the grocery shopping, but coming home with their eMeals list and cooking dinner. We’re curious…how many of you have men as the primary shoppers/cooks in your home?